People with obesity are constantly shamed and blamed for their disease. This is because many people – including doctors, policymakers, and others – do not understand that obesity is a chronic disease. They see it as a simple lack of willpower, laziness, or a refusal to "eat less and move more". But like all chronic diseases, the root causes of obesity run much deeper. They can be genetic, psychological, sociocultural, economic, and environmental. It is time we break the cycle of shame and blame and reevaluate our approach for addressing this complex, chronic disease that affects 650 million people worldwide.